Ulterior Apparel
Technical protection for normal life.
Weather protection without the outdoor identity.
The problem
Weather changes faster than normal clothing can handle.
In the city, protection often comes with a compromise: normal clothing looks right but fails in bad weather, while technical gear can make everyday movement feel dressed for the outdoors.
The solution
Technical protection, stripped of the outdoor costume.
Ulterior keeps the functional logic of a technical hardshell, but removes the performance signal. The result is protection for real weather, daily movement, and a quieter urban presence.
Everyday weather
Protection should feel normal, not performative.
Ulterior is built around the situations where normal clothing starts to fail: wet pavements, exposed streets, packed bags, and plans that move indoors and outside.
Everyday conditions
Built for the weather you actually live in.
Not extreme expeditions. Not performance theatre. Just the everyday moments where normal clothing starts to feel insufficient.
Sudden rain
Windy streets
Daily commuting
Travel days
Changing temperatures
City movement
Hardshell focus
A technical shell made for everyday movement.
The hardshell brings together real protection, everyday wearability, and a restrained presence that avoids outdoor signalling.
Waterproof Hardshell Jacket
495.00 €
Product truth
Not outdoor gear. Not fashion. Not luxury.
Ulterior sits in a more useful space: technical protection for people moving between streets, trains, offices, and weather shifts without wanting to look over-equipped.
Collection
A focused collection, led by the hardshell.
Start with the product that makes the idea clear: real weather protection, everyday use, and a quieter way to move through changing conditions.
Wider range
Lighter pieces that extend the same everyday logic.
Jackets, base layers, and pants sit around the hardshell — useful roles across a quieter price range.
Next step
Start with the product that makes the idea clear.
Explore the hardshell and see how technical function becomes part of normal everyday life.