Samuel Muston has been, variously, deputy editor of a national newspaper magazine, a restaurant reviewer for National Geographic, a travel writer for everyone from Tatler to the Daily Telegraph, but mostly enjoys writing about style. He was recently deputy editor of Mr Porter but is now freelance, contributing to everyone from Vogue to Elle to The Guardian.
Can you give us a tip for a good grooming routine?
The best grooming routine is the grooming routine that makes you look and feel well – the routine that takes what you have, imperfections and all, and polishes, rather than conceals. Now we are inside all the time, we are prey to mirrors at all turn – we are confronted by ourselves and our imperfections all the time but the only person to make happy is yourself now. It’s a strange inversion of the normal rule of things. But I’ve made peace with it and my grooming routine now consists of a green smoothie – kale, cucumber, spinach and celery, the worst it tastes the better – then a ReVive face wash, Noble Panacea Radiant Resilience Moisturizer and a run. It is a routine that makes me happy.
How do you choose the topics for your articles?
There is only one solid consideration on which to judge a feature article – is it interesting or not? So I come to a subject by trying to figure out if something interests me, then I go from there.
Everything and anything can be interesting if you look from the right angle.
You are a style guru, what are your three basic garments?
At the moment, they are a pair of bright pink Valentino jogging bottoms which I bought and had not worn until quarantine, shamefully, in fact, because they are cool. One of four Amiri t-shirts and my Nike running trainers, which serve all scenarios at the moment.
What does a new brand need to have to call your attention over the others?
This will sound a bit pretentious, but whatever: it needs to show me something I’ve not seen before
How important is the quality of the pieces for you in your wardrobe?
It’s very important – I buy clothes to keep for the long haul. I want things that last, things which are made with care and artistry. I don’t want to buy something flashy but crapply made – what’s the point. Good quality is everything.
Instagram IG: @smuston
